The Hidden Truth of Influencer Marketing Discovered Through Watching Wild Cats Fight
Don’t think that topic has nothing to do with influencer marketing. The ‘cat fight’ phrase enhances curiosity. That’s how brands get more gazes by creating a spark that makes customers curious and urges their desires to connect and make purchases. However, including the human element makes this trick more interesting and falls into the influencer […]
The Ultimate Checklist to Unleash Your Social Media Superpowers
Social media is an integral part of today’s digital landscape, and learning how to use it effectively can help you propel your business forward. Whether you’re a small start-up or a multinational corporation, social media has the potential to be one of your most powerful marketing tools – if used correctly. Developing an effective social […]
Unveiling the Power of Amazon Marketing and Its Unbeatable Benefits
Are you a small business looking for an affordable and efficient way to market your products? If so, Amazon could be just the platform you need. The eCommerce giant offers plenty of marketing opportunities that can help businesses reach more customers and maximize their selling potential. To put things into perspective, research conducted by BigCommerce […]
Things You Need to Know Before Starting Your Ecommerce Business
Do you have a product or service that you need to get out into the world? One of the most effective ways to do this is with an ecommerce business. Ecommerce provides unparalleled flexibility and convenience, but if it’s your first venture into this type of business model, there are some important things you need […]
Bing vs. Google: Key Differences in SEO Techniques
Search engine optimization (SEO) is an ever-evolving landscape with numerous techniques and changes that occur frequently. Knowing the right platform to utilize for SEO can make a huge difference in achieving desired results, but with so many different search engines available how does one decide? In this blog post, we’ll be diving into two of […]
How Does Cognitive Bias Impact Branding?
With each passing day, we are becoming more and more aware that our decisions are heavily influenced by the biases our minds pick up over time. Our lives become a series of snap judgments – both conscious and subconscious – that determine how we interact with the world around us. This phenomenon is especially true […]
A Journey into How Marketing Evolved from Street Criers to Social Media
From the ancient days when merchants shouted their wares in street markets and peddlers went door-to-door, to the modern era of influencers and targeted online campaigns, marketing has come a long way. Its evolution runs parallel with technological advancements that have opened up new channels and opportunities for businesses to reach customers. For the curious […]
The Power of FOMO: Psychological Triggers for Urgency in Digital Marketing
Nobody likes to be left out. Have you ever felt the pang of missing out – or FOMO – when a friend is telling you about an amazing experience they had that you weren’t included in? That feeling isn’t exclusive to our personal lives; it also has a huge effect on our purchasing decisions too. […]
Personalization & Psychology: Tailoring Digital Marketing to Individual Needs
Digital marketing has revolutionized the way companies do business and build relationships with their customers. It is one of the most powerful tools in modern marketing, enabling companies to easily reach large audiences and tailor branding strategies according to customers’ wants and needs. To maximize digital marketing success, many businesses are taking an individualized approach […]
Influence of Storytelling: Using Psychological Narratives in Digital Marketing
Humans have been using storytelling to communicate ideas and beliefs since we first formed civilizations. We instantly recognize the power of stories because they can take us on a journey, spark our imaginations, capture our emotions, and even teach us lessons. In today’s increasingly digital world, marketing teams are beginning to tap into this ancient […]
