Contextualization in Logo Design Process
Logo design is one of the most critical elements in marketing and a crucial part of a brand’s public perception. However, logo designers often fail to consider an aspect that is just as important – contextualization. In essence, contextualization refers to creating designs within the frame of the social and cultural understanding of your audience; […]
17 Captivating Logo Design Combinations (The Color Psychology)
Color is powerful. It’s a universal language that has the potential to influence emotion, evokes memories, and engage viewers – no matter their cultural background. While the interpretation of many colors and color combinations is universal; cultural differences, context, and individual differences are the things that you should never overlook! But did you know that […]
