A Fresh Look at Pepsi’s New Logo
Pepsi, one of the world’s most recognizable brands, celebrated its 125th anniversary with a bold and exciting reveal. This fresh update features a bold, circular shape and a simple, eye-catching typeface. It’s the latest evolution of Pepsi’s visual identity, which has seen countless redesigns throughout the years. The brand revealed the logo and visual identity, […]
Free Online Logo Generators – Why are they bad?
“Hey, guess what? I just came across a free logo generator website where I designed logo for my clothing brand for free!!! Isn’t that so cool? I’m so glad I didn’t spend $50 for a logo design on Fiverr. Money saved! ” – Jeremiah from Reddit. We live in the era of instant gratification and our […]
Designer Disaster: The Top Mistakes You Must Avoid
Creating a logo or user experience that stands out from the rest can be tricky business. You want your design to pop, but you don’t want it to look tacky – so how do you get it just right? Making sure to avoid common mistakes is one way of making sure you hit the mark […]
An Analysis of Google’s Logo Design
Google’s logo is an iconic symbol that has come to define our modern digital age in many ways. It stands out against its competitors and its significance cannot be understated. But what lies beneath this recognizable design? What inspired the innovative creators at Google to craft such a unique, powerful, yet simplistic logo design? In […]
How Does Cognitive Bias Impact Branding?
With each passing day, we are becoming more and more aware that our decisions are heavily influenced by the biases our minds pick up over time. Our lives become a series of snap judgments – both conscious and subconscious – that determine how we interact with the world around us. This phenomenon is especially true […]
The Science Behind Color Selection: How It Influences Brand Trust and Perception
Color is powerful. It can cause emotions, propel memories and even influence our shopping decisions. In today’s highly competitive marketplace, understanding the science behind how colors impact how consumers interact with your brand is essential for businesses to stay ahead of their competitors. This blog post closely examines color psychology to explore why certain hues […]
The Impact of Lego’s Brand Identity on User Engagement and Loyalty
Lego has been one of the world’s most beloved toy brands for decades, thanks in large part to its timeless mission to create playful experiences that promote self-expression and exploration. As such, it comes as no surprise that Lego is also known for having a strong brand identity – an identity that not only drives […]
What Logo Design Style is Right for Your Brand?
As a brand or business, having an effective logo design is essential to set you apart and make an impact on your audience. The logo design needs to be unique and recognizable enough that it distinguishes your brand from your competitors while also effectively communicating what values you stand for. Finding the right logo design […]
A to Z Exploration of Luxury Brands and Their Unforgettable USPs
We live in an age of brand loyalty, where consumers are looking for that one product or service that stands out from the rest and offers something unique. Whether it’s a luxury automobile, designer fashion, or fine dining experience–consumers now seek these experiences with more discerning eyes than ever before. To meet this demand, products […]
From Classic to Modern: Tracing the Evolution of Shell’s Logo Design Since 1890
Introduction: The Importance of Logo Design Logo design plays a crucial role in establishing the identity of a brand. It is the visual representation of the company’s values, mission, and vision. A well-designed logo can communicate a brand’s message effectively and leave a lasting impression on the customers’ minds. One such iconic logo is the […]
