Psychological Factors Behind Snapchat’s Addictive UI/UX Design Strategy
Snapchat has an estimated 350 million daily users, which makes it one of the most popular social networks today. Its phenomenal success can be largely attributed to its user experience (UX) design strategy that puts psychological factors first in order to create a highly addictive product. By leveraging cognitive biases such as variable reward salience, […]
Beyond Aesthetics: The Intersection of UX and SEO in Website Design
It’s no secret that the look and feel of a website is critically important. Not only do aesthetics influence users’ first impressions, but they also have an effect on whether or not people choose to stay on your site. But what you may not realize is there are additional factors at play that can determine […]
