The Power of FOMO: Psychological Triggers for Urgency in Digital Marketing
Nobody likes to be left out. Have you ever felt the pang of missing out – or FOMO – when a friend is telling you about an amazing experience they had that you weren’t included in? That feeling isn’t exclusive to our personal lives; it also has a huge effect on our purchasing decisions too. […]
Power of Persuasion: How to Use Psychology in Digital Marketing
It’s no secret that having an effective digital marketing strategy is critically important for the success of any business. Consumers are now bombarded with information from all angles and companies must find ways to grab their attention, make them feel engaged, and ultimately persuade them to buy their products or services. But what many businesses […]
8 Psychological Triggers That Get People to Buy
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