Appiell
Appiell is an emerging digital health company that utilizes artificial intelligence and advanced image-capture technology to improve clinical trial enrollment, management, and monitoring. Their AI platform powers a first-of-its-kind self-assessment tool addressing aesthetic and skincare needs, providing consumers with instant assessments and treatment recommendations.
We worked closely with Appiell to completely overhaul their mobile app, improving its usability and accessibility. By redesigning the user interface, we ensured a seamless, intuitive experience for users. We also developed a unique and modern brand identity, including a new logo that aligns with their innovative approach to skincare. Additionally, we built a responsive website that complements the app, providing users with an easy-to-navigate space to explore the app’s features and learn more about Appiell’s offerings.
Location:
Industry:
Services Used:
Challenges We Faced
Appiell tasked us with redesigning their existing mobile application to centralize information regarding skin enhancement needs. However, as a non-typical design agency, we identified primary UI and UX flaws in the initial design. We decided to revisit the drawing board to correct these errors and create a bold, distinctive brand identity.
Goals and Objectives
01. Centralize Skincare Info
Centralize all skincare information within the mobile app.
02. Improve App Accessibility
Improving user accessibility and user flow within the app.
03. Create Appiell's Brand Identity
Develop a unique and recognizable brand identity for Appiell.
04. Adopt Industry Trends & Standards
Educate and implement the latest industry trends and standards.
Our Strategy
Appiell’s core requirement was an accessible user flow, paired with a unique logo to set it apart from other skincare brands. We designed a combination mark featuring a unisex human pictogram within a mobile interface, using organic shapes and bright colors for a visually appealing look. We also streamlined the app’s information architecture to ensure ease of use, all while staying ahead of industry trends and offering strategic insights.
Technology Used:
Solutions
We’ve designed a user-friendly interface that’s easy to navigate and ensures a smooth experience every time. Our unique logo and brand identity reflect the essence of the brand and help it stand out and feel recognizable. We’re also building a thoughtful information structure to keep everything organized so users can quickly find what they need without any hassle.
Appiell Website: User-Friendly & Responsive
After successfully achieving the primary goal of the mobile application, we started working on a website to help users explore the app and its features. The website was designed to be user-friendly and responsive, ensuring a smooth experience across all devices. It serves as a welcoming space for users to learn more about Appiell and easily navigate through its offerings.
Results
At Fleekbiz, we provide end-to-end solutions for your business. Our redesigned application now runs seamlessly across all devices and platforms. After the app redesign, we created a website that’s both user-friendly and responsive, making it simple for users to explore Appiell’s features and learn more about the mobile app.
Got an Idea?
Share the details of your project – like scope, timeframes, or business challenges. Our team will thoroughly review the materials and respond to you promptly.
