Appiell
Appiell is a forward-thinking digital health company revolutionizing clinical trial enrollment and skincare self-assessment. Using AI and advanced imaging technology, it delivers instant results and treatment suggestions, empowering users with personalized insights. Appiell bridges the gap between innovation and accessibility in the world of aesthetics and digital dermatology by blending science, design, and user needs.
We partnered with Appiell to reimagine their mobile experience from the ground up. Focusing on intuitive design and accessibility, we redesigned the UI, developed a fresh brand identity, and introduced a responsive website that complements the app. From strategy to visual identity to development, we helped them launch a platform that’s guides users through AI-powered skin assessments and builds brand credibility.
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Challenges We Faced
Appiell needed a complete redesign of their mobile app to centralize skincare diagnostics and enhance usability. Their existing interface lacked cohesion and accessibility. As a strategic partner, we addressed core UX flaws, created a distinctive visual identity, and set the foundation for a smarter digital experience that aligns with the brand’s cutting-edge vision.
Goals and Objectives
01. Centralize Skincare Info
Centralize all skincare information within the mobile app.
02. Improve App Accessibility
Improving user accessibility and user flow within the app.
03. Create Appiell's Brand Identity
Develop a unique and recognizable brand identity for Appiell.
04. Adopt Industry Trends & Standards
Educate and implement the latest industry trends and standards.
Our Strategy
To stand out in a saturated skincare market, Appiell needed a brand refresh rooted in clarity and usability. We streamlined the app’s user flow, implemented a modern aesthetic using organic shapes and bold colors, and introduced a unisex pictogram logo that visually links skincare to smart tech. The outcome? A fresh identity and architecture that feels effortless, intuitive, and purpose driven.
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Solutions
We created a modern interface that simplifies navigation and supports self-assessment. Users can explore treatments, read personalized insights, and access recommendations in just a few taps. Our team designed an identity that reflects the brand’s intelligence and inclusivity, while the new website complements the app with responsiveness and clarity. Built for mobile and desktop, it supports cross-platform discovery and engagement. Together, these tools support Appiell’s mission with AI-driven skincare with strong digital foundation for future growth.
Results
Appiell’s new mobile app and website now offer a smooth user experience across platforms. Users benefit from clear flows, personalized content, and secure performance powered by strategic UX design. Customers can now discover Appiell with confidence, while the brand stands out with a memorable identity and a sleek interface. With Fleekbiz’s full-stack approach, Appiell is positioned to lead digital dermatology innovation via user-first technology.
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