Brand Authenticity in the Age of Influencers: How to Build a Genuine Connection with Your Audience
Brand Authenticity in the Age of InfluencersIn this digital age, it can be difficult to make a meaningful connection between your brand and potential customers. Social media is often viewed as cluttered by content creators trying to get their message out there or influencers promoting products that don’t resonate with what they stand for. But […]
How to Optimize Your Digital Marketing Strategy for Voice-Activated Devices
Voice search is revolutionizing digital marketing and if you want to stay ahead of the pack, now is the time to optimize your strategy for voice-activated devices. According to Alexa Internet Inc., voice searches account for more than 50% of all web queries, making it increasingly vital that brands integrate this technology into their digital […]
Beyond Aesthetics: The Intersection of UX and SEO in Website Design
It’s no secret that the look and feel of a website is critically important. Not only do aesthetics influence users’ first impressions, but they also have an effect on whether or not people choose to stay on your site. But what you may not realize is there are additional factors at play that can determine […]
Psychology of Website Design: Leveraging User Behavior for Improved Engagement
It’s no secret that website design plays an essential role in engaging users and driving conversions. With the right design decisions, developers can craft user experiences with high levels of retention and satisfaction. But how? Behind successful website designs is a thorough understanding of psychology: specifically, human behavior when interacting with webpages. By leveraging this […]
