The Psychological Impact of Colors in Instagram’s App Design

Did you know that the colors used in an app’s UI/UX design can have a psychological impact on users? Believe it or not, Instagram’s color scheme has been carefully chosen to elicit certain emotional reactions from its users; these feelings and thoughts could inspire more likes, shares, followers, and even purchases. In this blog post, we’ll explore how the shades of blue chosen by Instagram are influencing their user behavior as well as some other Insta-worthy tips for designing effective color psychology into your own app. So if you’re curious about why certain hues can be so powerful – stay tuned!

Color Psychology – How it Affects Our Behavior and Emotions

Have you ever noticed how certain colors make you feel a certain way? For instance, red might make you feel passionate or energized while blue might make you feel calm or relaxed. This is the basis of color psychology, which explores how colors can affect our behavior, emotions, and even our physical sensations. Different colors can evoke different moods, feelings, and associations, depending on cultural and personal experiences. Understanding color psychology can be helpful in various fields such as marketing, design, and even personal development. By harnessing the power of color, we can better communicate our messages, improve our environments, and enhance our well-being.

App Design and Its Impact on User Experience

App design choices have a powerful impact on user experience, making an app easy or frustrating to navigate. Once an understanding of how app users interact with the design elements is gained, app designers can make informed decisions to create user-centered experiences. This can involve evaluating different color schemes, layouts, and navigation options to find the most effective combination. By conducting extensive research and testing, app creators can deliver tailored experiences that users find both intuitive and pleasurable. Ultimately, the design choices made by app developers can make all the difference in whether an app is downloaded and used or abandoned quickly.

The Overview of the Instagram App Design

Instagram has become one of the most popular social media platforms, with millions of active users. The design of the app is simple and intuitive, making it easy for people to use and navigate. When you first open the app, you’ll be greeted with the Instagram feed, which displays photos and videos from people you follow. From there, you can search for content, follow other users, and engage with posts by liking and commenting. Additionally, Instagram’s various filters and editing tools make it easy to enhance and customize your photos before sharing them with your followers. By understanding the basics of Instagram app design, you’ll be able to make the most out of your experience on the platform.

The Different Colors Used by Instagram

Instagram is more than just a platform for posting pictures. It’s a visual medium that allows people to express their personalities and emotions with a simple click of a button. One of the ways that Instagram does this is through its use of colors. Each color has a specific meaning that can convey a range of emotions and associations. For example, red is often associated with passion and excitement, while blue is seen as calming and peaceful. By using these colors in various ways throughout the app, Instagram cultivates a unique and memorable experience for its users. Whether you’re scrolling through your feed or creating your own content, the colors used by Instagram can say a lot about your personality and the message you want to convey.

Effect of Instagram’s App Design on User Behavior

Instagram has gained immense popularity among users since its conception, and it’s not just because of its user-friendly nature. Instagram’s app design plays a significant role in driving users to engage actively on the platform. The app’s vibrant visuals, ease of use, and intuitive navigation make it appealing to a broad audience. With features like the explore tab, stories, and reels, Instagram incentivizes users to share content frequently and interact with others on the platform. Additionally, Instagram’s design positively impacts user behavior by fostering a sense of community and encouraging users to build connections with others. Overall, Instagram’s thoughtful app design has contributed significantly to its success and is likely to continue driving user behavior and engagement well into the future.

Psychological Impact of Instagram’s Iconography and Typography

Social media platforms like Instagram have become a ubiquitous part of our daily lives, influencing the way we perceive and interact with the world around us. But have you ever stopped to consider the impact of Instagram’s iconography and typography on our psychology? A growing body of research is exploring how the platform’s visual cues affect our emotional responses, cognitive processes, and even our sense of identity and self-worth. From the iconic camera logo to the app’s sleek sans-serif font, every design element has the potential to shape our behaviors and beliefs in subtle and profound ways.  Research suggests that visuals are processed 60,000 times faster than text, so it’s no surprise that Instagram has become a place to share visual stories. It’s important to consider how the platform’s design elements can best serve your content and create a more compelling experience for users. From colors and fonts to icons and filters, there are countless ways to connect with viewers on an emotional level. For example, the right color palette can be used to convey a certain mood or emotion. Additionally, certain fonts have been proven to be more effective at conveying different messages. By using the right combination of design elements, you can ensure that your content is not only visually appealing but also informative and engaging for users.

Consequences of Instagram’s algorithm – Fear of Missing Out (FOMO)

With the Instagram algorithm changing frequently, something that most users fear is the possibility of missing out on something important. This fear of missing out, or FOMO, is a common psychological phenomenon that stems from our innate desire to feel connected and included. The algorithm is designed to show users the most engaging posts first, leaving other content that may be just as important, yet less engaging, unnoticed. This creates a sense of insecurity and worries about social acceptance, especially for those who rely on Instagram for professional or personal reasons. The consequences of Instagram algorithms are real, and they can lead users to experience anxiety, uncertainty, and a heightened sense of competition.


Colors, design, iconography, typography, and algorithms all play a major role in influencing the emotional experience of a user on Instagram. It’s important to be aware of how these variables are being used to manipulate behavior and possibly create feelings of FOMO. Furthermore, understanding the basics of color psychology can also help designers make better decisions when constructing their own app designs. As we can see, intricate details like these can significantly impact how people interact with digital platforms. If harnessed correctly, they could no doubt lead users to a much more enjoyable experience and produce greater engagement overall. We should continue to explore the nuances behind designing effective apps in order to ensure that both companies and users benefit from the technology we rely on every single day.

6 Core UX Design Principles for an Engaging User Journey

Are you looking for ways to make your user experience more engaging? Core UX design principles are a great place to start. By following these six key principles, you will be able to give your users the most seamless and fluid journey through your website, app, or product. From understanding how people interact with products and services to utilizing tried and tested strategies for effective usability testing, we’ll go through a detailed breakdown on how understanding core UX design principles is an essential part of creating an engaging user experience. Get ready to delve into the basics of UX design and improve your app or website’s success!

Content Clarity and Consistency

Consistency and clarity are two essential elements for any business to make its content successful. Always make sure your content is clear and consistent across all platforms as it helps build credibility with your customers and makes for a good first impression of your brand. Take time to ensure the same messaging, tone, and visuals are used throughout your digital marketing efforts. By doing so, you can make sure that potential users who interact with your app or website understand what you stand for and how you want them to interact with your products or services. Make sure that the entire user journey is consistent throughout so that you can create a lasting impression of trustworthiness and professionalism. Consequently, all of these factors will help you develop a distinct brand identity and establish brand loyalty amongst customers.

Usability and Accessibility

Good user experience design should be usable and accessible for everyone, regardless of their abilities or disabilities. This means that websites, apps, tools, and other digital interfaces should cater to a wide range of users with differing needs. Usability seeks to make digital products as easy to use as possible, while accessibility ensures users with disabilities can access them. Designers should consider the different types of users that may interact with their product, identify areas where each type may encounter difficulty or difficulty, and create solutions accordingly. This inclusive approach not only benefits those with impairments but improves the overall user experience for all types of people, creating a better web for everyone.

Visual Appeal

Introducing visuals into any project can be a great way to draw the user in. By selecting the right color palette and selecting relevant imagery, you can create an engaging experience for visitors. Color has the power to evoke feelings and emotions, which can be used to increase brand awareness and engagement. Additionally, visuals will be the way to go in the near future as they have been proven to increase the amount of time users spend on a page or website, helping businesses reach goals more efficiently than text alone (Appel et al., 2020). So next time you are looking for ways to drive more traffic or strengthen your brand identity, remember that visuals are just as important as words when it comes to delivering an effective message.

Responsive Design

Responsive design is essential for providing a consistent user experience across all types of devices. As technology progresses, the number of screens and devices available continues to grow. Responsive design allows your product to be displayed and experienced optimally across various device sizes and configurations, ensuring that users have the same quality, interactive experience regardless of screen size or device type. This also ensures flexibility for you, as developers, since you can access the content from any device without any hassle. By utilizing responsive design frameworks, you’ll be able to meet the needs of all users on all devices without compromising usability – creating an optimal customer experience whether viewed on desktop, tablet, or mobile.

User-Centered Design

User-centered design (UCD) is a methodology that focuses on creating an experience tailored to the needs of your target audience. It involves listening carefully to feedback and insights gathered through user research, testing prototypes, and refining user journeys and flows until they’re satisfying. The user-centered design pays attention to both form and function, emphasizing accessibility, usability, and user experience. The key to successful User-centered design implementation is understanding user behavior, culture, target population, contexts, motivators, and values. By putting people at the heart of your interface design solutions can be found that effectively meet each person’s needs.

Keep Things Simple

Minimalism is an effective approach to website design as it focuses on only the essential elements of a page. When done well, minimalistic designs can create a clean, sleek aesthetic that draws users in. A cluttered website with too much ‘noise’ – such as multiple pop-ups, banners, and excessive adverts – can be distracting and make the page difficult and frustrating to navigate. Therefore, it can hinder the user journey and result in a decrease in user engagement. Keeping the design simple means the user will be able to focus more on the content of the page without being overwhelmed by too many competing elements. Additionally, a simpler design often translates into better conversion rate performance and higher visitor engagement. So, designing with a minimalist mindset is a great way for designers to create an attractive and exciting website that won’t overwhelm users.


To sum everything up, creating a successful UX design requires a precisely calculated combination of content clarity and consistency, usability and accessibility, visual appeal, responsive design, user-centered design, and simplicity. It is essential to understand the importance of a good user experience for any product or website in order to ensure that users have an enjoyable experience. By following these guidelines you can create a great UX design that ties together all the necessary elements to create a memorable and engaging user experience. 

Frequently Asked Questions About UX Design Principles:

How Can You Build a Cutting-Edge UX with Fleekbiz?

At Fleekbiz, we have a team of experts specializing in building UX designs from scratch or optimizing existing ones. We believe in the power of a well-designed user experience and are passionate about helping businesses reach their full potential. If you’re looking for high-impact solutions for your next project, don’t hesitate to reach out!  With our years of experience, we can help take your project to the next level. Want your product or website’s UX design to engage users? Reach out to us now!

Why are UX design principles so important?

UX design principles revolve around usability, simplicity, clarity, and consistency. All of these are influenced by core human psychology. Therefore, whenever a user experience is strategized, every single one of these principles is applied to make the design as human as possible – allowing for maximum user-friendliness, and consequently, increased engagement and user satisfaction.


Appel, G., Grewal, L., Hadi, R., & Stephen, A. T. (2020). The future of social media in marketing. Journal of the Academy of Marketing Science, 48(1), 79–95.