A Journey into How Marketing Evolved from Street Criers to Social Media

History of Marketing

From the ancient days when merchants shouted their wares in street markets and peddlers went door-to-door, to the modern era of influencers and targeted online campaigns, marketing has come a long way. Its evolution runs parallel with technological advancements that have opened up new channels and opportunities for businesses to reach customers. For the curious […]

A Brief Insight on the Effectiveness of TikTok Advertising

TikTok Advertisement

As the social media marketing landscape continues to evolve, so do the opportunities for businesses and social media marketers alike. Thus, it’s no surprise that TikTok advertising has quickly become one of the leading methods for businesses seeking to capture their audience’s attention and gain traction with a younger demographic during the COVID-19 period. With […]