Do I need to continue SEO once my website has ranked?

Do I need to continue SEO once my website has ranked?

Absolutely! Keeping up with SEO is vital even after your site has climbed the ranking ladder. That’s because search engines are always tweaking their algorithms. Plus, there’s no shortage of competition and user behavior is a moving target. Not to mention, technical glitches can sometimes hinder your SEO process. So essentially, securing that top spot is like a never-ending journey, so you should never stop investing in your site’s SEO!