We had the most beautiful aesthetic to work with Zadashe because the brand guide laid out was timeless. It appeals to a broad spectrum of people while still exuding modern, chic, and luxe vibes.
A successful clothing store is about more than providing a broad selection of the most attractive shoes, accessories, and apparel. A brand's unique visual identity is necessary, starting with a simple, engaging, well-designed clothing and fashion logo.
Elegant, contemporary, and minimalistic, the entire vibe of Zadashe hinges around these three words. It is a luxury apparel business that needed a complete revamp of the brand. The colors and aesthetics were selected thoughtfully to attract different generations simultaneously.
The logo mark is a crown that straightforwardly represents luxury. However, by switching the old-school vibe of the crown with a contemporary one, we incorporated angles and minimalism in the design. The final result is a geometric and abstract logo.